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What is JSON-LD?

JSON-LD (JSON for Linked Data) is Google's recommended format for structured data: a script tag containing schema.org facts about the page, separate from the visible HTML.

Check yours free: schema checker

Unlike older formats (microdata, RDFa) that weave attributes into HTML tags, JSON-LD lives in one self-contained block, which makes it easy to generate from the same data that renders the page — the safest way to guarantee markup and visible content never drift apart.

A page can carry multiple JSON-LD blocks (Organization + Article + FAQPage is a common trio). Validate with Google's Rich Results Test or an automated checker after every template change.

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