Free Schema Markup Checker
Paste a URL to see which structured data it exposes — Organization, WebSite, FAQPage, Article, Product — and what's missing for rich results in Google and confident citations in AI answers.
Why structured data pulls double duty in 2026
JSON-LD earns classic rich results (stars, FAQs, breadcrumbs, product data) in Google — and it gives AI answer engines typed, unambiguous facts they can repeat without hallucinating. An Organization block pins your identity; FAQPage hands engines extractable answers; Article and Product blocks carry dates, authors, and prices they can cite. Sites with clean schema get summarized correctly; sites without it get guessed at.
The minimum viable schema set
Every site: Organization and WebSite on all pages. Content sites: Article or BlogPosting with real dates, plus FAQPage where you answer questions. Commerce and SaaS: Product or SoftwareApplication with an Offer. One hard rule — schema must match visible page content. Google treats mismatched markup as spam, so generate it from the same data that renders the page.
Frequently asked questions
What is JSON-LD structured data?
Machine-readable facts about a page, embedded in a script tag using schema.org vocabulary. It's Google's recommended format and the easiest for AI engines to parse — no visible markup changes required.
Does schema markup improve rankings?
Not directly — but it unlocks rich results that lift click-through, and it materially improves how AI engines understand and cite you. It's one of the highest-leverage low-effort changes available.
Which schema types matter most?
Organization and WebSite everywhere; FAQPage on any page answering questions; Article/BlogPosting on content; Product or SoftwareApplication with Offers on commercial pages. Validate that markup matches visible content exactly.