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What is Answer Engine Optimization (AEO)?

Answer Engine Optimization is the practice of structuring content so AI answer engines like ChatGPT, Perplexity, and Google AI Overviews can extract, attribute, and cite it directly in their answers.

Deep dive: the complete AEO guide

Where classic SEO optimizes a page to rank in a list of links, AEO optimizes it to be the answer itself. The unit of competition changes: instead of ten blue links, an answer engine composes one response and cites a handful of sources. AEO is the discipline of becoming one of those sources.

In practice AEO means leading with direct answers, using question-style headings, adding FAQPage structured data that matches visible text, keeping key content in server-rendered HTML, and maintaining a consistent, machine-resolvable identity. Pages built this way are dramatically easier for engines to lift and attribute.

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