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What is FAQ Schema (FAQPage)?

FAQ schema is FAQPage structured data that marks up question-and-answer pairs so search engines can show them in results and AI engines can extract them as ready-made answers.

Deep dive: Answer Engine Optimization

FAQPage markup wraps each visible question and answer in Question/Answer types. For AI search it's disproportionately valuable: the format hands engines exactly the unit they compose answers from, which is why FAQ-marked content is preferentially cited by ChatGPT, Perplexity, and AI Overviews.

Requirements: the marked-up text must be visible on the page and identical to the schema, questions should be real questions users ask, and answers should be direct and self-contained (the first sentence should stand alone).

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