AI answer engines don't crawl the web the way Google does, and they don't reward the same things. If you want to be the source they cite, you have to be readable, attributable, and unambiguous.
Make your identity machine-readable
- Add Organization and WebSite structured data with a stable name and logo.
- Keep a consistent brand name and description across your site, social, and schema.
- Use a clear, crawlable about page that states who you are and what you do.
Write content LLMs can summarize
- Lead with the answer, then explain — inverted-pyramid style.
- Use descriptive headings that map to real questions.
- Add FAQ sections with direct, factual answers and FAQPage schema.
Earn trust signals
Citations, author bylines, and corroborating links all increase the odds an AI engine treats your page as authoritative. This is also where legitimate backlinks pull double duty — they help classic SEO and reinforce trust for AI.