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What is Internal Linking?

Internal linking is the practice of connecting a site's pages with descriptive links so authority flows to important pages and crawlers can discover and prioritize them.

Deep dive: how we rank landing pages

Engines infer importance from a site's own link graph: pages linked often from valued pages get crawled sooner, indexed more reliably, and rank better. Orphan pages — reachable only from the sitemap — are effectively marked unimportant, and on new domains they're routinely left unindexed.

The working pattern is hub-and-cluster: a pillar page links to its supporting articles with descriptive anchors, supporters link back and sideways to each other, and money pages receive links from every relevant content page. Anchor text should say what the target is ('white-label SEO reports'), not 'click here'.

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